San Diego Contemporary

Modern furniture company



Skillfully Crafted

Superior quality begins with sourcing the finest materials available and using proven artisan manufacturing techniques to create timeless and exquisite furniture built to last a lifetime. We believe in an old-school approach to creating furniture the way it was meant to be built with each and every piece carefully thought out and tested by real-life humans.

Should "finest materials" be used next to a photograph of plywood? What are these "proven artisan manufacturing techniques?" And what's the "old-school" approach, are they using handplanes and spokeshaves?

Then there's this mess of a company description:

"We don't just build furniture - I mean don't get us wrong we do - but we also have a great passion and respect for what we do. We live, eat and breathe mid century modern inspired furniture and are thrilled to do what we do."

Here's their description of the factory location:

"As more and more companies move overseas, we keep our manufacturing close to home in North America, helping grow local communities by providing well paying jobs, benefits, and a family culture like no other."

By "North America" they obviously mean "Mexico." Manufacturing in ? Also, is "helping grow local communities by providing well paying jobs, benefits, and a family culture" in Mexico any better than doing the same in China? This sounds like they are trying to have it both ways: That they want to trumpet a Made-in-America provenance that they cannot truly claim, while gaining praise for not manufacturing in Asia.

Overall, the company's copy reads like it's targeted at people who don't know anything about furniture or materials. Read their caption of the desk below:

"shown in walnut wood"

As opposed to what, walnut metal?

Joybird's Unson Credenza

Finn Juhl sideboard, c. 1955

Does that seem okay to you?

Enter a caption (optional)

Top-Notch Materials

No cheap fillers to be found here—we employ firm, all-natural wood for an organic look and a solid structure.

We call bullshit:

It's no secret why a company like this can still succeed. Their Unson retails for $2, 239. Design Within Reach sells Juhl's original for $8, 950.

The latest design news, jobs & events.






Share this article





Related Posts


Contemporary Furniture Company
Contemporary Furniture Company
Modern furniture London
Modern furniture London
Modern furniture For Home
Modern furniture For Home

Latest Posts
Home Office Desks with File drawers
Home Office Desks…
If you work from home or take extra paperwork…
Fitted Home Office Furniture UK
Fitted Home Office…
When designing innovative home office…
Bun legs for Furniture
Bun legs for…
For this project you will need: 1) an…
Antique White Dresser Bedroom furniture
Antique White…
A distressed and antiqued piece of furniture…
Bureau Writing Desk with drawers
Bureau Writing…
As far back as Renaissance Germany, ”…
Search
Featured posts
  • Contemporary Furniture Company
  • Modern furniture London
  • Modern furniture For Home
  • Modern furniture Perth
  • Online Modern furniture
  • Melbourne, Modern furniture
  • Modular Home Office Furniture Collections
  • Compact Home Office Furniture
  • Traditional Home Office Furniture
Copyright © 2020 l www.reclaimed-pine-furniture.co.uk. All rights reserved.